TUSCANY SUMMER SCHOOL IN “ITALIAN ARTS AND TOURISM”
INTENSIVE STUDY PERIOD IN TUSCANY, AT THE FUNDATION CAMPUS OF LUCCA
The objectives of Fondazione Campus are to develop professional and social capacities, to promote the circulation of innovative ideas, to update people, in Italy and throughout the world. Fondazione Campus (www.fondazionecampus.it) promotes and manages, in association with Italian and international universities, University Undergraduate Programmes (FIRST AND SECOND LEVEL DEGREES) completely devoted to tourism.
International programmes and post-graduate training programmes in association with International Business Schools and foreign Universities.
The Foundation’s fundamental purpose is to increase scientific and cultural knowledge, managerial preparation and professional and social activities for those who work in the global marketplace.
In collaboration with prestigious Italian and international training institutions, Fondazione Campus offers the best opportunities for students from all countries to get to know each other and to keep up to date with their education.
THE CAMPUS
Campus is located in the wonderful Tuscany countryside, 10 minutes by road from the Lucca town centre and only at 30 kms from Pisa airport and 70 kms from Florence.
The Campus has been recently modernised and provides great learning facilities including a library, computer rooms and modern standards for learning, such as WiFi and comfortable classrooms. The centre is available for universities and college students to utilise for international programmes.
LOCATION
Lucca is famous for its intact city walls dating back to between the 15th and 17th centuries; a perimeter of 4.5 km that encloses the centre of the historic city , Lucca. The historic centre has remained intact and in its original form; one can see the great number of architectural styles present; the myriad medieval churches, towers and bell-towers, and monumentally imposing Renaissance palazzos. Lucca has been dubbed the “City of 100 Churches” due to the great number of churches within the historic centre. The city also boasts other attractive areas; the most famous being the Piazza dell’Anfiteatro located on the site of the ruins of the ancient Roman amphitheatre; Via Fillungo, narrow and medieval, is the main street running through the heart of the historic centre and here you will find the most prestigious shops.
Due to the city’ s immense historical and architectural wealth, Lucca’ s historic centre, which also includes the folkloric and traditional theatre of Teatro del Giglio, has been put forward as a potential UNESCO’s World Heritage site.
NOT ONL Y LUCCA
Lucca and its surrounding areas
The Province of Lucca is as varied as it gets: rivers, lakes, hillsides, mountains and let’ s not forget the sea. This corner of Tuscany affords the visitor untouched landscapes and itineraries well worth visiting.
From the famous beaches in Versilia, the splendid Sanctuary of the Cetacei where it is possible to go scuba-diving and observe whales and dolphins to Massaciuccoli Lake where Giacomo Puccini composed his masterpieces; from the tops of the Apuan Alps in the National Park of the Apuan Alps down to the National Park of San Rossore in Migliarino; from the woods in the Garfagnana area to the gentle hills that span Camaiore and Massarosa. An area that is studded with delightful villages and art towns, with Lucca as its jewel in the crown. Two thousand years of history are on hand daily whilst walking through the streets and squares of the city. Just as many treasures are housed in the numerous collections in Lucca and its territory. There are national museums with important collections, arts and crafts from the past, whilst at local level, the museums throw up unexpected treasure troves, exhibitions, Music Festival, and much more1.
1 The text was supplied by the Servizio Turismo e Promozione del Territorio della Provincia di Lucca
TRANSFERS
Airport transfers are included in the course fee as follows: pick up to and from the airport is organized with a private bus upon arrival and departure of the student group.
A Fondazione Campus representative will meet you at the airport carrying a large board showing Fondazione Campus’ name. If you wish to arrive or depart at a different time than the group or on a different day please allow for an extra charge for your transfer .
At the end of the course we will take you to the airport and help you check in, where we will be with you until your plane takes off.
The daily transfer by private bus from the Town centre to the Campus and return, the transfers for the cultural visit are also included in the course fee.
ACCOMMODATION
The Campus staff is available to help you research and book your accommodation and facilities including: Shared Apartments, Bed & Breakfasts, Residence Resorts and Hotels.
SAFETY, HEALTH AND WELFARE
For every Fondazione Campus course you will find a friendly , hard-working and safe environment. We have staff with First Aid training available at all times to deal with emergencies. We can always refer your specific problems to the local Doctor and if more serious we can refer you to the local hospital.
International Insurance Policy is required for all the students.
TWO COURSES OF THE TUSCANY SUMMER SCHOOL IN “ITALIAN ARTS AND TOURISM”
The Fundation Campus is offering here, through Italiatours, two study programs organised with the collaboration of Geoprogress , a non profit organisation, committed to the promotion of research and advanced training in various fields, among which culture and tourism are particularly relevant
1. DISCOVERING ITALY:
AN INSIGHT INTO THE ITALIAN CUL TURE AND LIFESTYLE FOR THE PROMOTION OF AN EXPERIENTIAL TOURISM
COURSE – 13 DAYS
- 7 day full immersion course + 6 Cultural visits.
- Minimum class size: 20.
- At the end of the course you will receive a Certification of Attendance by Fondazione Campus.
- Language: English.
LIST OF COURSES
| COURSE | HOURS |
| Tourism geography and Italian tourism | 4 |
| Italian Tourism System | 6 |
| Art, Food and Fashion in Italy | 4 |
| Local products and Geoitineraries | 4 |
| Economics of Tourism Destinations | 4 |
| Tourist Behavior | 4 |
| Territorial marketing of tourism destination | 4 |
| Tourist Experience Design | 8 |
| Total | 38 |
WHAT IS INCLUDED IN THE FEE
- 38 hours of lectures
- Access to writing material, copies, folders, etc.
- Daily transfer service to and from Campus
- Welcome Drink
- Farewell Cocktail
- Accommodation BB in 4* or 3* Hotel: single/double/triple room in Lucca & Rome
- Cultural visits as per programme
- Cultural visit transfers
- Chinese speaking guide for all the cultural visits
- From Florence airport and to Rome airport transfer
- Italian Cooking Lesson with dinner
- Uffizi Museum entrance tickets
WHA T IS NOT INCLUDED IN THE FEE
- Plane ticket
- International Insurance and cost of entrance Visa
- Meals
- Excursions not included in the programme
- Transfers during free time activities
PROGRAM
The tourist destinations are no longer understood and appreciated as places, but as the sum of emotions and feelings. More than what they see or visit, these new and demanding tourists are looking for experiences. The experiential tourism is so defined as the type of tourism which takes place in moments of everyday life of the destination you visit, participating actively and personally in the common activities that take place there, discovering traditions and customs and enjoying an authentic, unique and personal experience. Identifying the most important “experiential points” that tourists encounter during their visit is the method to design a tourist experience. The two-weeks Study programme starts from the discovering of the Italian tourism system and its distinctive features (art, food and fashion) and gives the knowledge and tools for planning and designing a personal Italian Tourist Experience. For making this, the students will participate in “Experiential Visits”, that will be defined according to period of study in Italy, in order to guarantee the most exciting real experiences.
| 1st Week | Discovering Italy: an insight into the Italian culture and lifestyle | |||||||||||||
| Day 1 Mon | Day 2 Tue | Day 3 Wed | Day 4 Thu | Day 5 Fri | Day 6 Sat | Day 7 Sun | ||||||||
| 9,00 – 10,45 | Arrival Day Transfer from Florence Airport to Lucca Welcome at Florence Airport and Check-in Hotel | Transfer from hotel to the Campus | Transfer from hotel to the Campus | Transfer from hotel to | Transfer from hotel to the Campus | Transfer from hotel to the Campus | Transfer from hotel to | |||||||
| Welcoming Italian Tourism System | Tourism geography and Italian tourism | Cultural VisitVersilia coast | Art, Food and Fashion in Italy | Local products and Geoitineraries | Cultural Visit of Pisa | |||||||||
| 10,45 – 11,00 | Break | Break | Break | Break | ||||||||||
| 11,00 – 12,45 | Italian Tourism System | Art, Food and Fashion in Italy | Tourist behavior | Local products and Geoitineraries | ||||||||||
| 13,00 – 14,00 | Lunch | Lunch | Lunch | Lunch | Lunch | Lunch | Lunch | |||||||
| 14,15 – 16,00 | Free time | Tourism geography and Italian tourism | Art, Food and Fashion in Italy | Free time | Tourist behavior | Cultural Visit | Free time | |||||||
| 16,15 – 18,00 | Cultural Visit of Lucca | Free time | Free time | |||||||||||
| 2nd Week | Discovering Italy: an insight into the Italian culture and lifestyle | |||||||||||||
| Day 8 Mon | Day 9 Tue | Day 10 Wed | Day 11 Thu | Day 12 Fri | Day 13 Sat | |||||||||
| 9,00 – 10,45 | Transfer from hotel to the Campus | Transfer from hotel to the Campus | Transfer from hotel to | Transfer from hotel to the Campus | Cultural Visit of Rome | Departure Day from Rome Airport | ||||||||
| Economics of Tourism Destinations | Territorial marketing of tourism destinations | Cultural Visit of Florence | Tourist Experience Design (Work in groups) | |||||||||||
| 10,45 – 11,00 | Break | Break | Break | |||||||||||
| 11,00 -12,45 | Economics of Tourism Destinations | Tourist Experience Design | Tourist Experience Design (Presentations) | |||||||||||
| 13,00 – 14,00 | Lunch | Lunch | Lunch | Lunch | Lunch | |||||||||
| 14,15 – 16,00 | Territorial marketing of tourism destinations | Tourist Experience Design | Free time | Graduation Ceremony and Farewell Cocktail |
Free time | |||||||||
| 16,15 – 18,00 | Free time | Free time | Departure to Rome | |||||||||||
2. LET’S GO CRAZY FOR ITAL Y!
COURSE – 13 DA YS
8 day full immersion course + 8 Experiential/Cultural visits.
Minimum class size: 20.
At the end of the course you will receive a Certification of Attendance by Fondazione Campus.
Language: English.
LIST OF COURSES
| COURSE | HOURS |
| A short History of Italy | 4 |
| The Geography of Italy | 4 |
| Masterpieces of Italian Art | 6 |
| Politics of Italy | 4 |
| The culture of Italian Hospitality | 4 |
| The Mediterranean Diet: food and wine | 4 |
| Italian Brands and Icons | 4 |
| Italian Culture: music, sport and cinema | 4 |
| Travel and Tourism in Italy | 4 |
| Total | 38 |
WHAT IS INCLUDED IN THE FEE
- 38 hours of lectures
- Access to writing material, copies, folders, etc.
- Daily transfer service to and from Campus
- Welcome Drink
- Farewell Cocktail
- Accommodation BB in 4* or 3* Hotel single/double/triple room in Lucca & Rome
- Cultural visits as per programme
- Cultural visit transfers
- Chinese speaking guide for all the cultural visits
- From Florence airport and to Rome airport transfer
- Italian Cooking Lesson with dinner
- Uffizi Museum entrance tickets
WHA T IS NOT INCLUDED IN THE FEE
- Plane ticket
- International Insurance and cost of entrance Visa
- Meals
- Excursions not included in the programme
- Transfers during free time activities
PROGRAM
COURSE – 13 DA YS
This exciting two-weeks programme gives students a clear understanding of what Italy and Italians are. For doing this, in addition to the lectures, students will live and experience the “real Italian life” through many activities, visits and workshops.
The additional activities can be grouped into four categories:
- “Let’s understand Italy and Italians!” (Workshop with Italian students in “Italian without words: using hand gestures in conversation”)
- “Let’s taste Italian Food!” (Cooking lesson “Learn how to make an authentic Italian Pizza”)
- “Let’s have fun!” (guided bike tour “Lucca Wall”, afternoon on the beach and “enjoy a happy hour”)
- “Let’s discover the beauty of Italy!” (Tours at the “discovering of the major Masterpieces of Italian painters and sculptors”, UNESCO World Heritage Sites).
| 1st Week | LET’S GO CRAZY FOR IT AL Y! | |||||||||||||
| Day 1 Mon | Day 2 Tue | Day 3 Wed | Day 4 Thu | Day 5 Fri | Day 6 Sat | Day 7 Sun | ||||||||
| 9,00 – 10,45 | Arrival Day Transfer from Florence Airport to Lucca Welcome at Florence Airport and Check-in Hotel | Transfer from hotel to the Campus | Transfer from hotel to the Campus | Transfer from hotel to Palazzo Boccella | Transfer from hotel to the Campus | Transfer from hotel to the Campus | Transfer from hotel to | |||||||
| Welcoming A short History of Italy | The Geography of Italy | The Mediterranean Diet: food and wine | The Culture of Italian Hospitality | Masterpieces of Italian Art | Let’s discover the Beauty of Italy! Guided visit of Florence at the discovering of the major Masterpieces of Italian Painters and Sculptors | |||||||||
| 10,45 – 11,00 | Break | Break | Break | Break | Break | |||||||||
| 11,00 – 12,45 | A short History of Italy | Italian Culture: music, sport and cinema | The Mediterranean Diet: food and wine | The Culture of Italian Hospitality | Masterpieces of Italian Art | |||||||||
| 13,00 – 14,00 | Lunch | Lunch | Lunch | Lunch | Lunch | Lunch | Lunch | |||||||
| 14,15 – 16,00 | Free time | The Geography of Italy | Italian Culture: music, sport and cinema | Let’s taste Italian Food! Cooking lesson “Learn How to Make an authentic Italian Pizza” and dinner | Let’s have fun! Afternoon on the beach and “enjoy a happy hour” | Masterpieces of Italian Art | Free time | |||||||
| 16,15 – 18,00 | Let’s have fun! Guided bike tour “Lucca Wall” | Free time | Free time | |||||||||||
| 2nd Week | LET’S GO CRAZY FOR IT AL Y! | |||||||||||||
| Day 8 Mon | Day 9 Tue | Day 10 Wed | Day 11 Thu | Day 12 Fri | Day 13 Sat | |||||||||
| 9,00 – 10,45 | Transfer from hotel to the Campus | Transfer from hotel to the Campus | Transfer from hotel to Cinque Terre | Transfer from hotel to the Campus | Let’s discover the Beauty of Italy! Guided visit of Rome at the discovering of the major Masterpieces of Italian Painters and Sculptors | Departure Day from Rome Airport | ||||||||
| Italian Tourism Policy | Italian Brands and Icons | Let’s discover the Beauty of Italy! Guided visit of Cinque Terre, UNESCO World Heritage Site | Travel and Tourism in Italy | |||||||||||
| 10,45 – 11,00 | Break | Break | Break | |||||||||||
| 11,00 -12,45 | Italian Tourism Policy | Italian Brands and Icons | Travel and Tourism in Italy | |||||||||||
| 13,00 – 14,00 | Lunch | Lunch | Lunch | Lunch | Lunch | |||||||||
| 14,15 – 16,00 | Let’s discover the Beauty of Italy! Guided visit of Pisa, UNESCO World Heritage Site | Let’s understand Italy and Italians! Workshop with Italian students in “Italian Without Words: Using Hand Gestures in Conversation”) | Free time | Graduation Ceremony and Farewell Cocktail | Free time | |||||||||
| 16,15 – 18,00 | Free time | Departure to Rome | ||||||||||||
COSTS FOR EACH PROGRAM
The program chosen must be specified at booking. The two programs have the same total costs, which differ only by the period of the course and accommodation you choose (4 stars or 3 stars) as follows:
| 4 stars hotels | 3 stars hotels | ||||||
| Period: 4/7 -21/8/2016 | |||||||
| double room | Euro | 3450 | 3030 | ||||
| triple room | Euro | 3275 | 2835 | ||||
| single room | Euro | 3895 | 3390 | ||||
| Period: 22/8 -27/9/2016 | |||||||
| double room | Euro | 3375 | 2900 | ||||
| triple room | Euro | 3215 | 2720 | ||||
| single room | Euro | 3825 | 3230 | ||||
| Period: 28/9 -20/10/2016 | |||||||
| double room | Euro | 3130 | 2750 | ||||
| triple room | Euro | 3040 | 2600 | ||||
| single room | Euro | 3640 | 3050 | ||||
| At the self-service restaurant of Campus a meal costs Euro 5 | |||||||
These amounts are calculated on a basis of 18/20 paying persons and include:
– 10 nights in 4 * or 3 * hotels in Lucca + 2 night in a hotel in Rome with a B / B
– Welcome drink at the hotel
– Transfer of Florence Airport to Hotel in Lucca with Chinese speaking Assistant
– Guided tour of the city of Lucca in Chinese , Half Day (HD) ( transfers to the city meeting point and any entrance fees to museums and palaces are excluded)
– Bicycle rentals in the town of Lucca with HD guide available for Bike Tour
– Full Day (FD) excursion to the 5 Terre by Bus up to La Spezia and Excursion by motorboat with a stop at Porto Venere and 5 Terre, guide in Chinese language in the coach and Motorboat (if allowed by the Commander)
– HD Excursion in Garfagnana with Accompanist
– Pisa by public bus with Accompanist and City tour with guide (excluding entrance fee)
– 1 Italian cookery class with translation in Chinese language, tranfer from the hotel by bus + dinner
– HD Excursion in Versilia with Aperitif
– Transfer from Lucca to Rome with Chinese speaking tour leader
– HD guide service in Rome in Chinese
– Transfer from the hotel of Rome to the Airport
– Food and accommodation in Rome for the driver and for the Accompanist
– Pass of the bus, parking entrance
– FD excursion to Florence with Accompanist from Lucca and HD guide in Florence
– Entrance Ticket for the Uffizi
Prices do not include
- Lunches and dinners not mentioned
- Any other thing not mentioned
Prices are subject to confirmation upon availability at the time of any reservation. The invoice will be issued to the customer by the Agency where he has bought the package.
The services the Foundation Campus include:
- Teaching
- Shuttle Hotel Campus A / R
- Traveler fees
- Teaching materials
